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Think of various product categories. In each segmentation scheme, to which segment do you feel you belong? How would marketing be more or less effective for you depending on the segment schemes? Which one(s) do you think would be most effective for marketers trying to sell you?
Which of the three ethics theories we studied in this course (utility, virtue, or duty ethics) do you think ring most true for students who are enrolled in graduate business programs? Why?
Do you think there is a difference between diversity management and affirmative action? Please provide an explanation for your response.
Who is the antagonist in "Babylon Revisited"? What do the chrysanthemums symbolize in Steinbeck’s story?
You are a US Citizen employed by Hot Feet a US shoe manufacturer. You are the CFO for its subsidiary in Sri Lanka you have lived there for twenty years. Does this decision involve ethics or is it a business decision? Should the shareholder wealth goa..
How might the demand for a product such as television be shaped in the same way the demand for canned soup might be shaped strategy (Simchi-Levi, Kaminsky, & Simchi-Levi, 2008, 203)?
A Coal Fired Power Plant in Bangladesh needs 2250 Metric tons of coal every day. The Plant imports coal from Australia, China, Indonesia, India but the import, shipping, trucking, payment to suppliers, import documentation, financing for coal sourcin..
How Nick's Pizza Delivers Training Results At first glance, Nick's Pizza & Pub sounds as ordinary as a company can be: a pizza restaurant with two locations, each in one of Chicago's northwest suburbs. But when you take a look at the company's perfor..
Why is change documentation needed for a project? Why can't the project manager just provide verbally directed changes? What are the consequences to project control if changes are not handled in a formally documented process?
How has job searching for candidates and job placement for hiring managers changed in the digital age? In your opinion, have the changes had a positive or a negative effect? Why?
Examine the extent to which the two (2) similar companies you researched have addressed the key issues you selected. Hypothesize two (2) potential positive outcomes for each company
David’s Delicatessen files in Hebrew National salamis regularly to satisfy a growing demand for the salamis in Silicon Valley. The owner, David Gold, estimates that the demand for the salamis is pretty steady at 175 per month. How many salamis shoul..
Demand for Sharp disposable razors at Chevere Drugs averages seven packages per day. The razors cost Chevere $0.80 per package and sell for $1.49. Chevere uses a 20% annual holding cost rate and estimates the cost to place an order for additional raz..
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