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Think of an effective marketing mix

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Think of an effective marketing mix for a new electric car or a brushless car wash for your neighborhood. Be prepared to discuss your ideas in class.

Working in teams of five, things of a product or service your friends want but cannot get on or near campus. You might ask your friends at other schools what's available there. What kind of product would fill that need? Discuss your results in class and how you might go about marketing that new product or service.

Business has fallen off greatly at your upscale restaurant because of the slow economy. List four things you can do to win back the loyalty of your past customers.

Working in teams of four or five, list as many brand names of pizza as you can, including from pizza shops, restaurants, supermarkets, and so on. Merge your list with the lists from other groups or classmates. Then try to identify the target market for each brand. Do they all seem to be after the same market, or are there different brands for different markets? What are the separate appeals?

Take a little time to review the concepts in this chapter as they apply to very vegetarian, the restaurant we used as an example throughout. Have an open discussion in class about (a) a different name for the restaurant, (b) a location for the restaurant, © a promotional program, and (d) a way to establish a long-term relationship with customers.

Reference no: EM132905019

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