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Think of a time when a friend led you

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Assignment Questions:

1. What types of technologies are affecting consumer search behavior? Identify at least 3, and describe briefly.

2. Describe each of the five activities that are present in the consumer decision-making process.

3. Discuss what is meant by extended, limited, and habitual decision making. Explain, and give an example of a product or service that could be purchased with each approach.

4. Think of a time when a friend led you to consider specific information about a product that you hadn't previously considered. How did this affect your decision making?

5. Visit a popular electronics retailer's website, such as Best Buy, Micro Center, etc. What types of information do you find useful on the site? What types of information do you find to be less useful? Are there ways in which the site could more effectively help a consumer find solutions to specific needs?

Reference no: EM132469152

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