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Research supports the argument that the way we pay for a product changes the way we perceive it. More specifically, credit cards prime people to focus less on the costs of the item and more on the benefits. Using plastic decouples the expense of the purchase so we tend to buy more when we can charge it. Newer innovations like digital wallets take this a step further so payment— at least at the time of purchase—is even less painful. Are these formats going to create problems if they prime us to think more about short-term gratification and less about the long-term hit to our budgets? Do marketers have an obligation to try to prevent these problems?
Describe briefly the two (2) major issues in organising a sales force. Discuss the characteristics of an ideal entrepreneurial new venture.
How would you prioritize these experiences? Do any stand out as "deal breakers”? Why?
Seven-Eleven Japan has adopted a three-pronged supply chain strategy: (i) micro-management of supply and demand using rapid replenishment; (ii) centralized distribution (instead of "direct to store" delivery); and (iii) self-management of distributio..
?Dave's Sporting Goods sells Mountain Mouse? freeze-dried meals.
Discuss the problems of developing and maintaining a TQM program including the common causes of TQM failure?
What arguements can you make that support the legitimation of gamification in an organization's culture?
You plan to have a meeting with the employees on your floor to explain your plan to change the arrangement and design of their floor space. You must make sure that your message is not only understood, but accepted! You want to have as little resistan..
Create an attitude survey using your selected issue.Select a contemporary issue that is of interest to you.
Compare and contrast Lincoln Electric and Southwest Airlines with regard to the following, Views of management regarding union representatives of their workers.
Discuss several high profile criminal cases dealing with securities regulations, explaining what specific criminal laws were allegedly violated and what affect will this have on the rest of the business sector?
Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client. Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
What are the Strategic human resource planning or employment planning? What is the difference between ‘shopping’ and ‘buying’?
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