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Think Different Exercise
In 1997, Apple, Inc. supported its "Think Different" marketing campaign with a 1-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.
Find a copy of this commercial, also known as the "Crazy Ones" commercial, on the Internet and watch it.
Identify the 17 individuals shown in the background and discuss the following questions:(NOTE: my assigned "individuals" are Buckminster Fuller, Thomas Edison, Muhammad Ali, & Ted Turner) Please answer questions below only for the 4 stated individuals.
Findings in a 350 word paper and be prepared to discuss them in class. Format your summary consistent with APA guidelines.
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