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I.Think about your current tourism product destination about New York city and describe your product offering by using the three layers discussed in class: Core, Actual and Extended.
II.Then, come up with three main (3) reasons why a tourist might have the desire to purchase it.
Be sure to include all references and sources. Refer to citation guidelines.
Ethics in an important aspect of marketing just like it is in all areas of business. There are certain ethical issues that marketers should be aware of. Write an Ethics and Social Responsibility Strategy for Starbucks
Communication Process
Choose the global pricing policy that will best suit your firm and selected country. Support your decision for choosing such a policy. Choose the marketing channel alternative that will best suit your firm and selected country. Describe the functio..
What types of content would you recommend for the NFL Draft's content strategy? Would you recommend inviting user-generated content and rewarding participation
Analyze marketing strategies in reaching markets with their products or services
What strategies can you adopt to improve your ethical decision making in the future?
How are brands using social media to connect with and retain customers? Have you ever discovered a brand on social media before traditional media?
Reflect on how this introductory marketing course has changed your view of how the field of marketing works? What was the most surprising thing you learned?
How are strategic planning and the analysis process used to facilitate an organization's ability to initiate, formulate and implement strategies
Do you feel we are misled by ads? In what way? You must identify at least three different ways we are misled by ads (Use Schrank's, Fowles' and/or Davis's essays for reinforcement, structure and credibility
Choose an event with a corporate sponsor. How is this sponsor building brand equity through this sponsorship
What are the advantages and disadvantages for Monarch Associates under the arbitration arrangement
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