Think about value equity and relationship equity

Reference no: EM13268790

Think about “value equity” and “relationship equity.”

What do these two concepts have in common?

How do they differ?

Is one more important than the other? Why or why not?

If you were promoted to Chief Marketing Officer of the company at which you are now employed, what actions would you take to increase value equity? To increase relationship equity?

Reference no: EM13268790

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