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Think about the confectionery category (candy, gum, and mint) and then choose a product within that category. There are many products available in stores within this category for us to consider purchasing. Confectionery products are typically sold in most distribution points (food stores, drug stores, convenience stores, big box stores, department stores, etc.) The category is highly competitive and consumers buy this category on impulse so the manufacturers and retailers rely on up to the moment information at the store level to have the right candy brand in the right place for the target market. Hershey Foods would like to launch a new chocolate candy bar targeted to teen boys. Describe the channel strategy that would be most appropriate for the first 90 days of introduction. Discuss how the finished goods would be transported from its plant in Hershey, PA to stores across the globe.
What is the value of a 10 percent annual coupon, $1,000 par value bond with 20 years to maturity if the required rate of return on the bond is 12 percent?
Initially, two steel firms are each releasing 100 units of pollution, for a total of 200 units. The government wants to reduce emissions by 40%. The steel firms have the following marginal abatement costs (MAC): If Pigou tax approach is used, what wo..
Why would a company change its product mix rather than just produce and sell more of everything? How do you think Outperformance software determines how to change the product mix to generate more profits?
Last week, Weschler Paint Corp. completed a 4-for-1 stock split. Immediately prior to the split, its stock sold for $190 per share. The firm's total market value was unchanged by the split. Other things held constant, what is the best estimate of the..
A farmer just purchased a tractor for which he had to borrow $20,000. The bank, using an 8% interest rate, offered a choice of three payment plans as shown below. The farmer’s Minimum Attractive Rate of Return (MARR) is 15%. In EXCEL create a Cash Fl..
In the short run, real GDP will decrease when the price level falls due to:
q.on friday august 5 2011 the rating agency standard and poors downgraded the u.s from aaa to aa. however the other
what price and quantity of computers should you produce to maximize your firm's profits. What long run adjustments should you anticipate.
What is the equilibrium quantity and equilibrium price for the following demand and supply curves: Calculate consumer and producer surplus in this market.
The United States government releases a report saying that coffee consumption makes you live a longer, healthier life. At the same time, we discover that a very bad winter has killed most of the coffee plants in Brazil. How will these two changes aff..
Calculate the point elasticity of the firm's total sales revenue with respect to the amount of labor used when q = 2.
Why a Foreign Acquisition May Backfire. Provide two reasons why an MNC’s strategy of acquiring a foreign target will backfire. That is, explain why the acquisition might result in a negative NPV.
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