They face price escalation problem

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1. Name 3 products that may need adaptation in foreign countries. State your reasons.

2. Product adaptation alters the product to meet local conditions or preferences. To what extent should a company adapt its products and marketing program to each foreign country?

3. When companies sell their goods abroad, they face a price escalation problem. Define price escalation. What are the choices available to companies when setting prices to avoid price escalation problems?

4. Your company manufactures travel bags and is keen on establishing its presence in the Indian market. If you were given the responsibility to decide the pricing strategy the company should use, what would you decide? What variables must be considered in deciding on extending or adapting the pricing strategy used in the U.S. Explain your answer.

Reference no: EM132289488

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