These barriers as future innovation leader

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Reference no: EM132089652

Barton Goldenberg recently wrote that the 4 Big Barriers to an Integrated Customer-Centric Strategy are:

Challenge No. 1: Integrating Offline and Online Customer Data

Challenge No. 2: Getting Organizational Buy-in

Challenge No. 3: Knowing How to Meaningfully Apply Big Data Analytics

Challenge No. 4: Creating a Meaningful Road Map

Utilizing Goldenberg’s methodology in Social CRM, explain how you will over each of these barriers as a future Innovation Leader. Be specific.

Utilizing Kotter’s methodology, explain how you would influence a traditional, resistant, low-tech company to engage in Social CRM. Be specific.

Reference no: EM132089652

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