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1. Analyze the IMC (especially online) initiatives of Coca Cola corporation (Pick any one of their brands – Coke, Diet Coke, Sprite etc) and write a detailed report on their strategies implemented using a) Paid Media b) Owned Media and c) Earned Media. Also mention what kind of online CRM measures have been utilized by the University to engage its target audience. Please be detailed in your report, highlighting what tactics are working and what are falling short based on YOUR opinion. Support your arguments using materials taught in this course.
2. How do you attempt to gain loyal customers? When adjusting price, is there risk that customers will turn to a competitor? Is it simple for customers to find and purchase a similar product or service? (No. No other company has these special designs). How could you maintain loyalty from your customers?
We very briefly discussed the concept of Balanced Scorecards in our lab introduction.
A good safety management program requires several steps. What are they? Write a short management training program that would get this message across.
assume a firm has an average inventory of 50000 sales of 250000 gross profit of 100000 and net income of 25000. the
You are the VP of Operations for your company and own all of your company’s operations/supply chain (R&D, Planning, Procurement, Manufacturing, Inventory Control, Warehousing/ Distribution/ Transportation, and Customer Service). You are now 3 years i..
With respect to the key dimensions of service quality, _____ refer(s) to the physical facilities and equipment, and the appearance of personnel. With respect to the key dimensions of service quality, the willingness to schedule deliveries at the cust..
What remedy is available if these terms are broken? Explain Innominate term how this decided
Kotter has put forward a proposal that there should be two operating systems in an organization.
Prove that the company is not ordering an economic order quantity (EOQ) in one shipment by calculating the actual EOQ.
Daniel Goleman It was Daniel Goleman who first brought the term “emotional intelligence” to a wide audience with his 1995 book of that name,
Explain how these lessons might inform health care policy changes taking place at the federal level,
As a leader, how important is it to foster change within an organization?
Commit to buy a vacation home in the climate of your choice, rent the home out when you are not using it, or sign a five-year lease for the home.
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