There risk that customers will turn to competitor

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Reference no: EM132188870

1. Analyze the IMC (especially online) initiatives of Coca Cola corporation (Pick any one of their brands – Coke, Diet Coke, Sprite etc) and write a detailed report on their strategies implemented using a) Paid Media b) Owned Media and c) Earned Media. Also mention what kind of online CRM measures have been utilized by the University to engage its target audience. Please be detailed in your report, highlighting what tactics are working and what are falling short based on YOUR opinion. Support your arguments using materials taught in this course.

2. How do you attempt to gain loyal customers? When adjusting price, is there risk that customers will turn to a competitor? Is it simple for customers to find and purchase a similar product or service? (No. No other company has these special designs). How could you maintain loyalty from your customers?

Reference no: EM132188870

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