Theory of economic behavior on the actual mental processes

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Why do behavioral economists consider it helpful to base a theory of economic behavior on the actual mental processes that people use to make decisions?

Why do neoclassical economists not care about whether a theory incorporates those actual mental processes?

Reference no: EM131751752

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Theory of economic behavior on the actual mental processes : Why do behavioral economists consider it helpful to base a theory of economic behavior on the actual mental processes that people use to make decisions?

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