Assessment Criteria - • Show a thorough understanding of the purpose of the activity. • Display knowledge of the major principles, theories, methodologies, and practices involved and an ability to apply them effectively. • Provide evidence of wide reading, including academic journals. • Demonstrate an ability to select critical points, evaluate them and communicate the conclusions effectively. • Provide approaches that are creative, practicable, and supported. • Provide a sound, supported critique of your own work. • Provided sound and supported discussions of further research that may be needed.

Intended Module Learning Outcomes On successful completion of the assignment, the student would be able to: 1. Critically discuss the relevance of theories of consumer and buyer behavior to different marketing situations. 2. Select and apply a range of tools and techniques in marketing management with due regard to their benefits and limitations 3. Evaluate the changing nature of marketing, particularly the role of e-marketing, and assess the contribution of these changes to marketing practice.

Note: The marks will be adjusted to out of 70% after marking in line with current MEC Policy on assignments. The assignment proposal must be submitted for approval by teacher through Moodle at Turn tin the very first two weeks from commencement of the module. Students can only proceed to do assignment after approval of the assignment proposal. Marks awarded by teachers are provisional until approved by the College Academic Board.

Budget and Marketing Plan Implementation The report should include a budget and an action plan, which measured what activities need to be carried out, by whom and when. Include a schedule which diagrammatically shows a timeline for implementation. 5 Evaluation and Recommendations The plan must include details of how performance will be measured to ensure objective are achieved, and what contingencies will be in place in case these objective aren’t being met. 10 Research Use of journal articles: correct citation in body of assignment and correct referencing in References section. 5 Structures and presentation of report Referencing, Grammar, Spacing , Font size ,Margins 5 Total 100

Market Segmentations This section should include all the segmentations strategy that the chosen organization pursue. 10 7ps 7ps Marketing strategies, should include a sound explanation and examples of Product, price, promotion, place, people, process and physique. 10 Designing the Marketing communications. The report should explain on how the company design their communication strategy in order to reach to the customer itself. 10 Pricing Strategy The report should explain the pricing strategy that the organization choose in selling their product to the market. 10

Proposal 10 Executive Summary It should be a stand-alone document that encompasses the important points of the report , it should summarize the entire plan Max 1 page in length 5 Situation Analysis This section should include an analysis of the marketing environment, which impacts overall corporate goals and resource availability, but also provides opportunities. This section will include an introduction to the product/ company (internal environment), as well as an analysis of the micro- and macro-environments. SWOT, PESTEL & COMPETITOR ANALYSIS (5 marks for each of these three - SWOT, PESTEL & COMPETITOR ANALYSIS) 15 Marketing Objectives Marketing objectives must be aligned to the corporate strategy designed to be achieved through efficient use of all of the organization’s resources. 5

The proposal should cover the following where the student explains his/her plans to tackle the Assignment very briefly:- Executive Summary Summary of what is to be in assignment 1 Situation Analysis Brief explanation of how to do it. 1 Marketing Objectives Brief explanation of how to do it. 1 Target Market Brief explanation of how to do it. 1 Marketing Strategies 7Ps Brief explanation of how to do it. 1 Budget and Marketing Plan Implementation Brief explanation of how to do it. 2 Evaluation and Recommendations Brief explanation of how to do it. 1 Research Use of journal articles: correct citation in body of assignment and correct referencing in References Section. 1 Structure and Presentation of Report Referencing, Grammar, Spacing , Font size ,Margins 1 Total marks 10

You are required to develop a Marketing plan for an organization strictly in either manufacturing or mining or services based in Oman. You need to select a product or service of the organization then develop marketing strategies to improve the Product/Service performance and provide suitable recommendation to the management. You can add an element of novelty to the entire process; it could be on the product features, Positioning, Branding, and Segmentation (finding a new target segment for an existing product). You will conduct background research (secondary research - journal articles, industry magazines, websites, news reports) in the service or product area and outline major SWOT elements. You will be required to understand the potential consumer market to identify a target market (through the segmentation process) and develop a strategy to connect and communicate your 'new' product or service to the target group. The use of modern applied marketing theories together with traditional theories is highly regarded. Use of journals and research will be highly rewarded and is a must.