Theories of change - culture and innovation

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Reference no: EM133027199 , Length:

Assessment 1

You are required to research a UK-based organisation that is international, multinational or transnational. You are to provide a brief overview of its history and its products/services. You are then to critically analyse the literature relating to current and future global market/economic trends and then evaluate how these trends do and will impact your chosen organisation. You are to provide recommendations, based upon a discussion of change, culture and innovation techniques, of how your chosen organisation can continue to compete globally.

Essay Plan - 1000 words

Your essay plan should contain the following:

1. A brief overview of the organisation chosen and an explanation of why you have chosen it and what type of global organisation it is.

2. Review relevant journal articles which discuss current and future market/economic trends. You should be focusing in particular on Brexit; international trade deals; political tensions; and expanding developing world markets. Minimum of 8 articles.
I have provided an example of what you should put in each box:

3. Provide a list of recommendations for how your chosen organisation can compete within this world market. You MUST refer to theories of Change, Culture and Innovation in this section.

Assessment 2 Essay - 3,500 words

You are required to submit an essay, based upon your essay plan.

Overview of organisation - including a brief history and key products/services. Correct assessment of the type of global organisation.

Critical analysis of a range of relevant literature which evaluates current and future global market/economic trends.

Critical evaluation of the impact of these trends on the chosen organisation.

Detailed recommendations, utilising theories of change, culture and innovation, of how the chosen organisation can continue to compete globally.

Accurate UHI Harvard referencing from a range of reputable resources. Consistency of presentation and academic writing

Attachment:- Global Management Assignment.rar

Verified Expert

The paper contains two assessments which focus on global management. However, for assessment 2, Unilever is selected as the UK organization for determining the impact of current and future global market trends on business. It is found that Unilever is engaged in delivering products and services through different brands which involve food, beauty, skin care and home care. Different current and future market trends are identified which have significant impact on the business operations and activities. Several recommendations are provided to the company to continue to compete globally over competitors such as taking advantage of analytical tools and many more.

Reference no: EM133027199

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len3027199

11/10/2021 11:44:26 PM

BA (Hons) Business and Management, Level 10, Global Management: Assessment 1 - Essay plan with annotated bibliography - 950 words Assessment 2 - Essay - 3,300 words. Please do it carefully, follow each and every instruction and Marking Criteria and References Very STRICTLY.

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