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Theoretical and practical knowledge of marketing management

Assignment Help Marketing Management
Reference no: EM132796769

HI5004 Marketing Management - Holmes Institute

Learning Outcome 1: Student will be able to integrate theoretical and practical knowledge of Marketing Management
Learning Outcome 2: Research the tools for gathering marketing information and utilise the tools to assess markets
Learning Outcome 3: Evaluate consumer behavior and its effect on business performance
Learning Outcome 4: Conduct and apply marketing research to enhance decision making including segmentation and targeting and positioning
Learning Outcome 5: Develop creative marketing strategies for new product development including product, price, people and promotion - Generate creative strategies for customer acquisition and retention

Question 1:

Many market researchers have their favorite research approaches or techniques, though different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research uses quantitative measures.

Take a position: The best marketing research is quantitative in nature versus the best marketing research is qualitative in nature.
Word count: no more than 500 words

Reference: at least 2 academic sources to support your discussion

Question 2:

Watch the video in the link above and discuss in 300 words about how the consumer behaviour changed

Video - Consumer Behaviors: Catherine Roe at TEDxUChicago 2012

You must use the information from the video to discuss

Question 3:

Watch the video in the link below and answer these two sub-questions in 300 words:

Video - When You #CareEnough?, You Can Change the World

- Identify the message that the company wants to send to the customers through the advertisement.
- Identify the target market for this advertisement and explain why you think the advertiser is using the segmentation variable you identified for that advertisement

You must use the information from the video to support your discussion

Question 4:

Covid - 19 has changed the future of retail industry. Provide your prediction about the future of retail industry and discuss about it in 500 words. You can you the information from the links below

Article 1 - The realities of retailing in a COVID-19 world
Article 2 - COVID-19 has changed the future of retail: there's plenty more automation in store

Question 5:

Watch the videos in the links below and answer 3 following questions:

Video - Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)

Video - Apple - Think Different - Full Version

1. What is the message that Apple wants to send to its customers?
2. According to your opinion what does the benefit Apple gain when they implemented the Think Different campaign'?
3. What kind of emotions does this video evoke in you? Explain what you felt and why?

Answer the question in 300 words and you must use the information from the video to support your discussion (7 marks)

Question 6
Think about the last time you went to make a major purchase in a store. How important was the salesperson in that decision? What did he or she do that you liked or didn't like?

Answer this question in 300 words

Attachment:- Marketing Management.rar

Verified Expert

The assignment gives answers to the tutorial questions that are asked upon marketing and consumer behavior approaches. In the first question, it is asked to take a stand upon qualitative and quantitative approaches and discuss the taken stand. Well, the stand has been taken that the qualitative approaches are the best way to run research in marketing. this is because it renders every single detail that is needed for the marketing. Some youtube videos have also been shown to understand the concept of marketing, especially that of brand imaging. For example, Steve Jobs while campaigning of the Apple brand has talked about the concept of thinking differently, putting innovation in the marketplace.

Reference no: EM132796769

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