Theodore levitt assumptions supporting pure global strategy

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Which one of the following is one of the Theodore Levitt assumptions supporting a pure global strategy?

a. Consumers are willing to pay more for specific product features.

b. Customer needs and interests are becoming more dissimilar.

c. MNCs can successfully compete globally by aggressively pricing products at the sacrifice of product features.

d. If the world markets are treated as heterogeneous, substantial economies of scale are easily achieved.

Reference no: EM131643340

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