THEMGT503 Managing Customer Service Excellence Assignment

Reference no: EM132472914 , Length: word count:1500

THEMGT503 - Managing Customer Service Excellence - TAFE SA

Report

The objective of this assessment is for students to demonstrate their knowledge of service excellence and customer retention strategies. It is:

• An individual written assessment
• In report format

Students should demonstrate their ability to:
• Develop customer insight, customer engagement and customer consultation strategies (SLO1)

Tasks

Students are to consider the following statement prior to analysing a business of their choice:

‘Without Voice of the Customer (VOC) there would be little development, improvement, enhancement or customer experience?of products or services'

Research a business of your choice.? It need not be tourism, hospitality or events related.? It could be a business from the retail sector, motor vehicle sector or perhaps technology sector, or another sector you are familiar with. Once you have researched the business:

Part 1. Analyse the supplied?statement above.??What does it mean?

Part 2. Analyse the chosen business and its approach to customer service and why you chose that business.

Part 3. Why is the business customer service approach different or better than other businesses?

Part 4. What is their interpretation of ‘excellence'?

Part 5. Does the business take VOC seriously?

Attachment:- Managing Customer Service Excellence.rar

Attachment:- Topics.rar

Reference no: EM132472914

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