Their purchasing behavior than ultimate consumers

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1. Bill’s Bakery expects earnings per share of $2.10 next year. Current book value is $3.80 per share. The appropriate discount rate for Bill’s Bakery is 12 percent. Calculate the share price for Bill’s Bakery if earnings grow at 2.50 percent forever. (Do not round intermediate calculations. Round your answer to 2 decimal places.)

2. DISCUSS why business customers might generally be considered to be more rational in their purchasing behavior than ultimate consumers. Please provide lots of detail and explaination.

Reference no: EM131989939

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