Their implications on different product categories

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1. What are the differences with regard to cultural values across social classes and their implications on different product categories?

2. How can a new brand differentiate itself through a framework(s) that can be used to classify brands based on cultural values? Can you formulate frameworks that are essential for the launch of a new brand?

3. Discuss the concepts of the adoption and diffusion of technology products. Why is the diffusion process becoming increasingly rapid over time? What is an example of a product that demonstrates an acceleration of adoption and diffusion? If you were marketing a new product, which target customer would be the most important and why?

Reference no: EM132197503

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Their implications on different product categories : What are the differences with regard to cultural values across social classes and their implications on different product categories?

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