Reference no: EM132461221 , Length: word count:1500

THEENTRE701 - Entrepreneurship and Innovation - Bachelor of Tourism, Hospitality and Events Management

Assessment - Case Study

Purpose of this assessment is for students to demonstrate their knowledge and ability to critically discuss specific aspects of entrepreneurial opportunities, characteristics and risk.

The following subject learning outcomes will be assessed within this assessment:
• SLO1 Demonstrate broad understanding of entrepreneurship and innovation from both a theoretical and practical perspective.
• SLO2 Identify the attitudes, values, characteristics, behaviour, and processes associated with the successful entrepreneur.

Task/s to be assessed This is an individual written assessment in essay format.

Use the case study available on pages three (3) to eight (8) of this document. You will need to discuss the Problems listed at the end of the case study.

Your critique should discuss the following aspects of the case, referring to the theory covered in the lectures. Namely:
• Opportunity assessment;
• Individual entrepreneurial characteristics;
• Entrepreneurial risk and uncertainty.

CASE STUDY - SOUTH AUSTRALIAN BIO FUELS: A JOURNEY OF MARKET AND TECHNOLOGY DEVELOPMENT

Use the Timmons model where appropriate to answer the following Problems.

Problem 1: What processes would you use to decide whether Bio Diesel could be an entrepreneurial opportunity? What are the factors that are most important here?

Problem 2: What alternative strategies could be suggested apart from production of the fuel to take advantage of the opportunity?

Problem 3: Using this case, what is the importance for entrepreneurs to use economic dislocation or shocks when looking for or assessing opportunities?

Problem 4: How early should the inventor include business expertise on the team? In the case of SABF, should this have been done earlier?

Attachment:- Entrepreneurship and Innovation.rar