Reference no: EM132230693
How Gartner serves its clients: (End User and Tech Vendor clients.) Gartner is the world's leading research and advisory company.
On the End User side of the business this would be:
1) Real life example: a university, a retail store, a bank etc.
2) Point of Contact: CIO or CTO
3) How would they use Gartner: to save time, save money, and mitigate risk.
On the HT Vendor side this could be:
1) Real life example: Apple, Microsoft, Lenovo (for this channel, usually a start-up company)
2) Point of Contact: CMO or CEO
3) How would they use Gartner: to drive revenue and grow as a company.