The world leading research and advisory company

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Reference no: EM132230693

How Gartner serves its clients: (End User and Tech Vendor clients.) Gartner is the world's leading research and advisory company.

On the End User side of the business this would be:

1) Real life example: a university, a retail store, a bank etc.

2) Point of Contact: CIO or CTO

3) How would they use Gartner: to save time, save money, and mitigate risk.

On the HT Vendor side this could be:

1) Real life example: Apple, Microsoft, Lenovo (for this channel, usually a start-up company)

2) Point of Contact: CMO or CEO

3) How would they use Gartner: to drive revenue and grow as a company.

Reference no: EM132230693

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