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Questions in references to the "The Walt Disney Company; The Entertainment King" case study
1. Should Disney seek to add Six Flags to their corporate portfolio? What advantages would there be for Disney to add the firm to their portfolio? Disadvantages? Make a clear (i.e., yes or no) recommendation based on your assigned position. Justify your rationale.
2. Would the addition of Six Flags be considered related or unrelated for Disney?
3. Rank the three worst mechanisms for adding Six Flags to the Disney portfolio. Justify.
4. What alternative advice would you provide Disney for growth and expansion in the near future?
5. Regardless of your "for" or "against" position of adding Six Flags to the Disney portfolio, what advice would you provide to ensure a successful addition? How would you implement this?
6. How would synergy be created, or not? (For Six Flags to the Disney Portfolio)
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LED 402- List supporting references and cite sources in proper format. Use appropriate writing style in essay form (organization, grammar, and spelling).
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