The video rental industry has shortened the shelf lives

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Short paper ( write 2-3 pages APA style ) the growth of the video rental industry has shortened the "shelf lives" of the movies at theatres. New releases often are on marquees for less than a month before being made available on video. pick a recent successful movie, analyze its market place performance and suggest ways the studio - a) could have extended film's theatre run and b) can maximize rental sales.

Reference no: EM132297260

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