The variety of products consumers purchase

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Reference no: EM132172478

On the surface, it may seem difficult to develop a classification system for the variety of products consumers purchase, but the reality is that consumer purchase habits fall into four broad categories: convenience, shopping, specialty, and unsought. What are the differences between convenience, shopping, specialty, and unsought goods? Select various products as an example of each of the stages of the Product Life Cycle concept. Identify and discuss the marketing characteristics that are present for that particular life cycle stage with the product you selected.

Reference no: EM132172478

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