The value proposition of smart wool socks

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Reference no: EM132305042

1. Companies focusing on relational value in creating their value proposition usually do not offer the lowest price.

True

False

2. On which of the following is the value proposition of Smart Wool socks most focused?

Performance Value

Price Value

Relational Value

All of the above

3. According to the theory of transient competitive advantage, it is impossible to sustain a competitive advantage in the long-term.

True

False

4. Employee incentives should always be focused entirely on meeting sales revenue goals, since that is the bottom line of every successful business.

True

False

5. The Customer Decision Journey is a simple linear one-way flow of activities in which brands are eliminated by the customer until there is only one brand left.

True

False

Reference no: EM132305042

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