The value equation may be defined as perceived

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1. The value equation may be defined as perceived:

a. product or service attributes/perceived benefits

b. product or service attributes/perceived substitutes

c. benefits/perceived price

d. benefits/perceived substitutes.

2. Amazon is a value-creating organization because it masters these two activities:

a. purpose and product

b. purpose and process

c. purpose and pricing

d. product and pricing

Reference no: EM131558482

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