The typical start-up strategy of a classic innovator

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Reference no: EM131720994

1. When looking at the typical start-up strategy of a classic innovator, which of the following statements is not true?

Their market scope is a niche market.

Innovation only happens during the introduction phase of the life cycle.

They may use an elite supra-strategy.

Industry attractiveness is moderate to high.

2. _______ refers to the strategic combination of the four basic marketing mix elements.

The marketing program

The marketing plan

The strategic mix

Strategic control

Reference no: EM131720994

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