The type of pricing strategy to recommend to management

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Reference no: EM131731323

You and a colleague in the marketing department of the designer accessory firm where you work have been debating the type of pricing strategy to recommend to management for a recently developed designer handbag, understanding that costs and other financial considerations will determine the final outcome. Your colleague recommends using a competitive pricing policy, meaning that the handbag would have a price that is similar to competing models. You feel that a skimming pricing policy should be used, seeing how this would be in line with the type of consumer good that is involved, the type of buying decision involved, and your firm's present promotional and distribution strategy. Explain how you will use these things to support your argument for using a skimming pricing policy.

Reference no: EM131731323

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