Reference no: EM132252158
1. A channel of distribution:
A. is any series of firms or individuals who participate in the flow of goods and services from producer to consumer or final user.
B. is only needed when products must be stored.
C. must include one or more intermediaries.
D. is only needed when products are sold indirectly.
E. None of these alternatives is a good answer.
2. "Place" decisions:
A. may focus on the location of retail stores and wholesale facilities.
B. may focus on the selection and use of intermediaries and collaborators.
C. can be aided by knowing about the product classes.
D. are harder to change than Product, Promotion, or Price decisions.
E. All of these choices are correct.
3. Dividing large quantities into smaller quantities as products get closer to the final market is called _____.
A. accumulating
B. bulk-breaking
C. sorting
D. assorting
E. dividing
4. In "traditional channel systems," the channel members:
A. consider traditional values-like cooperation and respect-as central to their relationship.
B. have franchise contracts.
C. usually have a common product-market commitment.
D. make little or no effort to cooperate with each other.
E. are integrated.
5. A vertical marketing system owned and operated by a single firm is called a _____ channel system.
A. traditional
B. administered
C. contractual
D. corporate
E. nonprofit
6. A firm acquiring another firm at a different level of activity within a channel of distribution is called:
A. vertical integration.
B. a tying contract.
C. dual distribution.
D. horizontal integration.
E. a regrouping activity.
7. ______________ means selling a product through all responsible and suitable wholesalers or retailers who will stock or sell the product.
A. Selective distribution
B. Multichannel distribution
C. Exclusive distribution
D. Intensive distribution
E. Aggressive distribution
8. ______________ means selling a product through only one wholesaler or retailer in a particular geographic area.
A. Exclusive distribution
B. Direct distribution
C. Intensive distribution
D. Multichannel distribution
E. Selective distribution
9. The transporting function adds value by:
A. making products available where they're needed.
B. making JIT the best approach.
C. making products available when they're needed.
D. making products available when AND where they're needed.
E. making the storage function obsolete.
10. The transporting cost as a percentage of selling price is highest for:
A. factory machinery.
B. electronic equipment.
C. cabbage.
D. manufactured food.
E. sand and gravel.