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The thorntons plccase study

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Reference no: EM13321416 , Length: 2500 words

Assignment Brief

Using the data and information provided in the ‘Thorntons plc’case study:

•Critically analyse the competitive positioning of Thorntons product range in the UK confectionary market using eitherPorter’s Generic Strategies(Cost Leadership; Differentiation; Cost Focus; and Differentiation Focus) orthe Strategy Clock.(Approx. 2000 words)

•Then, use your analysis to reflect on the sustainability of Thornton’s strategy given its competition in the UK. (Approx. 500 words)

Reference no: EM13321416

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