The theory of planned behavior

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The Theory of Planned Behavior (Ajzen, 1991) states that in addition to attitudes, subjective norms (beliefs of what others are doing) and perceived behavioral control contribute to behavioral intentions, which in turn predict actual behaviors. (See our Chapter 7 and the weekly lecture a detailed explanation of this theory.) How could this theory be leveraged to develop interventions that promote positive behaviors such as smoking cessation, condom use, healthy eating, or the purchase of electric (vs gas) cars? Choose any behavior that you believe would be beneficial to individuals and/or society, and describe how subjective norms and perceived control might be altered so as to improve people's intentions to engage in this behavior.

Reference no: EM133453665

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