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The term product refers to services as well

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Reference no: EM13749449

Which of the following statements about the marketing mix variables is false?
Promotion includes personal selling, mass selling, and sales promotion.
The term "product" refers to services as well as physical goods.
A channel of distribution does not have to include any intermediaries.
The marketing mix variable "Price" is more important than "Place."
The needs of a target market virtually determine the nature of an appropriate marketing mix 

Reference no: EM13749449

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