Reference no: EM132204923

Read the following and answer the question below: After watching the TED Talk How to Get Your Ideas to Spread, discuss connections between Seth Godin’s ideas and concepts within the course. Discuss whether you have come up with additional ideas in regard to applying what you have learned. Provide your peers with additional suggestions for future application of their learning. How do you plan to apply integrated marketing strategies in your future endeavors?

During this TED Talk, I noticed Seth Godin state that we live in a world with a lot of choices but not enough time. I interpret this as there are many different choices and not enough time because the next best thing has already been discovered by the time a person decides. I feel as if this relates to a point I made in my final project. I read an article that stated to be successful, a company must keep up with a constantly changing market. For example, Apple products, once one is released, within a few months a new version has already been developed. Godin states that creating something different will keep a product relevant such as Silk milk that doesn't have to be refrigerated or purple cows. Consumers are attracted to things they've never seen before. This relates to the strategy thinking outside the box. A company must be creative when creating products whether it's the packaging or the product itself. I will use integrated marketing strategies in my own professional pursuits by becoming familiar with my customers needs and giving them a voice. I've learned that customer service is extremely important especially to the generation today. I read that some even care about a company's customer service skills rather than the products it sells. I think giving the customer a voice plays a major part in building a company's strengths and improving its' weaknesses. Also, communication within a company is essential to its' success. Giving employees a voice could help expand the amount of creative ideas developed. Every one within and outside of a company is essential to its' success.