The technical and social construction of risk

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1. When opening up a Party Supply store what is the best marketing strategy to use and why:- Defferentiated or undifferentiated approach. Explain the reason behind your choice.

2. Brunswick’s theory of perception can be modelled using the analogy of a lens. Describe three valuable insights the Brunswick’s model gives together with how each of these insights could be best turned to advantage from a personal decision-making perspective

3. Describe the key differences between the technical and social construction of risk and discuss how this may influence decision-making.

Reference no: EM132238064

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