The target market alternatives for the new commodore

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Reference no: EM132114969

Read the Holden Commodore online launch case

Case: Holden Commodore Online Launch

The outputs of this assignment will be:

1. A discussion of the target market alternatives for the new Commodore. Recommend one.
2. A discussion of the alternative ways of defining the ‘Population' for a research study on the Commodore target market. Recommend one.
3. A discussion of the alternative ways of defining the ‘Sampling Frame' for the research on the Commodore. Recommend one.
4. A discussion of the alternative ways of defining the sampling approach for the research on the Commodore. Recommend one.

Notes on Group Work

In your group discuss how you will manage the completion of the assignment.

Note who will do which part of the assignment. Everyone should discus all the elements of the assignment. An appendix should be attached to the assignment which will contain material from each of the participants

Suggested process for effective groupwork:

- Each member of the group to find two journal articles on issues relevant to this research.

- Each member to present their selected journal articles to a group meeting and discuss how they might influence the research - in this meeting you should demonstrate your grasp of a wide range of ideas and you capacity to discuss these ideas.

- Build your report around the ideas contained in the journal article with comment and evaluation by the group.

Use Harvard referencing in-text as well as in your bibliography

Attachment:- Market Research Assignment.rar

Reference no: EM132114969

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Reviews

len2114969

9/17/2018 5:38:14 AM

P • shows some understanding of relevant major theoretical and/or factual issues; • shows evidence of planning in the formulation of the written answer, makes selective use of appropriate sources, and demonstrates some knowledge of the literature; • shows, at various points if not throughout the entire text, examples of a clear train of thought or argument; • presents basic models / diagrams, where appropriate; • provides an appropriate conclusion to the textual argument(s). • to answer the question or develop an argument; • to demonstrate knowledge of the key issues or arguments; • contain clear conceptual or factual errors or misunderstandings; • are poorly organised and/or poorly written.

len2114969

9/17/2018 5:38:10 AM

D • engages closely with the case study; • shows some evidence of wide and relevant reading and an engagement with the conceptual issues; • shows some sophistication of argument; • shows an intelligent use and a good understanding of relevant source materials. CR • offers critical insights and shows evidence of critical thinking; • shows a good understanding of the major factual and/or theoretical issues, and addresses the relevant literature on the topic; • develops a focused and clear argument and articulates a sustained train of logical thought; • shows clear evidence of planning in the formulation of the written answer and includes a judicious choice of sources and methodology.

len2114969

9/17/2018 5:38:00 AM

hi...please follow the instructions of attached file and make a powerpoint presentation just 6 to seven page...HD shows clear evidence of wide and relevant reading and an engagement with the conceptual issues; develops a sophisticated and intelligent argument; shows a rigorous use and a confident understanding of relevant source materials; achieves an appropriate balance between factual detail and key theoretical issues; provides evidence of original thinking.

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