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Problem 6 Mark M. Upp has just been fired as the university bookstore manager for setting prices too low (only 20 percent above suggested retail). He is considering opening a competing bookstore near the campus, and he has begun an analysis of the situation. There are two possible sites under consideration. One is relatively small (Site 1), while the other is large (Site 2). If he opens at Site 1 and demand is good, he will generate a profit of $50,000. If demand is low, he will lose $10,000. If he opens at Site 2 and demand is high, he will generate a profit of $80,000, but he will lose $30,000 if demand is low. He also has the option of not opening either. He believes that there is a 50 percent chance that demand will be high. Mark can purchase a market research study. The market research company indicates that the survey will be positive when the demand is high 65% of the time, P(positive| high demand) = 0.65. The company also tells Mark that the survey will be positive when the market has poor demand 40% of the time, P(positive| low demand) = 0.40. There is a 52.5% probability that the survey will positive. a. Draw a decision tree for this problem. b. If Mark does not do the study what is his expected monetary value? c. The study will cost $5,000. Should Mark do the study? Why?
Cans of corn are filled by a machine which can be set for any desired average amount. If the fill is normally distributed with a standard deviation of 1.5 grams, where should the quality control supervisor recommend the machine be set so that ..
What is inventory management? Is inventory management really any more than just counting what is available in the warehouse and reporting that to operations? It's a matter of buying more when you are short, and holding what you have for an emergen..
Explain the relationship of strategic objectives information to PMO outpuits. Explain how executives might be operating today without this information
You are in charge of all marketing activities in North America for the Italian luxury sports car manufacturer Maserati. Maserati has just introduced a new model that will be competing directly against well-known luxury sports cars such as Porsche, Fe..
with a deadline approaching all seven members of sharons product development team were working round-the-clock and
According to Shaw and Barry, in answering the question "In the case of sexual harassment, who determines what is objectionable or offensive." the courts have asked what the reasonable woman would find offensive. However there are a number of peopl..
One of your new suppliers, Kim, has been hearing rumors about your firm’s lack of capability to deliver high quality products and writes an email asking you to address the claims being made. In replying to her, you want to be sure that you are very c..
Intensity of rivalry tend to increase when
Provide concrete examples to support your position along with a minimum of 5 academic sources. Your paper is to be 6-8 pages excluding cover and reference page.
Your protégé has just been named a new supervisor and gone to a mentor to ask how she has moved others to action in their jobs. You are aware of several theories and practices of motivation that you can share and why they have helped you in working w..
A carpet cleaning firm uses an average of 30 gallons of cleaning fluid a day. Usage tends to be normally distributed with a standard deviation of 4.5 gallons during lead time. Lead time is five days, and the desired service level is 94 percent. What ..
The desired daily output for an assembly line is 360 units. Tim's assembly line will operate 450 minutes per day. The following table contains information on this product's task times and precedence relationships: What is the workstation cycle lim..
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