The strategy of targeting millenials

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1. What are 3 reasons Marriott chose the strategy to target the Millenials as a new market?

2. How does the AC Hotel Group fit in with the strategy of targeting Millenials?

3. Your textbook highlights the turmoil that Coca-Cola experienced in the 80's. Research a company, big or small, that had a similar (although it won't be as big, most likely) situation, researching and problem-solving the wrong problem. How could that have been avoided?

Reference no: EM132185048

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