Reference no: EM133034808
Theme; The strategy of International Business
Maldives is a country which depends heavily on the tourism industry, and recently due to the COVID pandemic the need refocus, and create more industries like tourism industry has created some policy debates. Some of the products that are expensively priced include fish and fish related products, Thundu Kuna, Sarongs, Lacquer work, handmade dhoni, Jewelry and coconut products.
Explore MIFCO, and identify international business strategy to expand the MIFCO (Maldives Industrial Fisheries Company Ltd, https://mifco.mv/ ) to the global market.
a) Have a country analysis done before you decide to expand the product to the market, hence clearly discuss political, economic, legal, and cultural aspects of the chosen country.
b) Identify, discuss and analyze the chosen international business strategy and the chosen market entry strategy to the particular country. Market entry strategy given with a detailed justification of the chosen strategy and showing the relevance of it for the particular country.
c) i. Discuss elaboratively how you would market the product, and distribute the product in the given market.
ii. Marketing mix for the product stated with chosen distribution channel, and ROI figure given. Marketing mix modified to suit the given country. ROI calculation showed, and justify why specific distribution channel was used.
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