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The strategic management project

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Reference no: EM131745109

Strategic Management Project

Please make sure that you follow the instructions in the assignment thoroughly. Read through the whole instructions that I sent to you. Absolutely no plagiarism.

The Strategic Management Project will consist of reviewing a specific industry (e.g., Automotive, Airline, Pharmaceutical, Aerospace, Healthcare, Cellphone/Smart Phone, PC/Computing, Discount Retailing, Hotel, Fast Food, Oil/Gas/Petrochemical) and a specific company within that industry.

Airline Company and Southwest Airlines is what I would like my paper to be about.

The paper should be approximately 12 typed, double-spaced pages, excluding cover page, graphs, charts, bibliography (references), etc.

The following is a suggested outline for the industry analysis:

· A broad overview of the industry.

· The industry major competitors, market share of each competitor

· Major products

· Rivalry in the industry/Porter's 5-Forces analysis

· Key ways which the firms within the industry compete

· Strategic issues the industry faces

The company analysis should include:

· An overview of the company

· The size of the firm (sales, assets, personnel, etc.)

· The firm's distinctive competencies (major products, etc.)

· A brief SWOT analysis of the firm

o Strengths and Weaknesses

o Opportunities and Threats

· A Porter's 5-Forces analysis

· The strategic issues facing the firm

Final Strategic Recommendations with supporting rationale

Reference no: EM131745109

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