Reference no: EM13310200

Appling the specific knowledge of market structures gained to the Panera Bread Company.

Create an analysis report addressing the following points:

• Describe the market structure in which the company competes with regard to its products. In your report, answer the following questions:
  • Who is a major competitor of the company?
  • Do the company and the competitor share the same target market?
  • What differentiates the company's products from its competitor's in terms of utility?
  • What differentiates the company's products from its competitor's in terms of packaging, size, and availability?
  • Are the company's products available in the same geographic location, both domestic and international, as those of its competitor?
  • Who has more global reach, the company or its competitor?
• In your report, answer the following questions with regard to the company's pricing strategy for its products:
  • In reference to its competitors, is the company the price leader? If not, who is?
  • Is the pricing of the company at the skimming (high) or penetration (low) level? Provide a rationale for your answer. Include at least three competitors' prices.
• In your report, answer the following questions with regard to the measures the company has taken in an effort to sustain or enhance its competitive position in the given market structure:
  • Does the company have a strong marketing budget to create awareness for its products?
  • What types of media advertising has the company used?
  • Which two countries has the company entered? Has it been received favorably?
  • Does the company offer value-added benefits, such as an extended warranty, rebates, buy-one-get-one promotions, seasonal or quantity discounts, free samples, etc., with its products that its competitor does not?