The sexiest sports car and earths most comfortable shoes

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Reference no: EM132295200

1. Name the four major media choices AND determine which one had the greatest impact on advertising for the 1900's? Explain. [Note: The internet is NOT one of the four major media]?

2. A complaint concerning an allegedly misleading advertisement is filed. NAME and EXPLAIN the three actions of the FTC that are used to stop an advertiser from running the ad.?

3. Explain why the following advertising messages are merely puffery: "the sexiest sports car" and "the Earths's most comfortable shoes."?

4. One of the advertiser's primary jobs is to make the connection between the ____ of the product and the ____ of the consumer ?

5. Why must the advertisers know the consumer's relevant evaluative criteria for their products? How do they use this information? [Note: The answer is not "...furnishes a powerful starting point for any advertising campaign..." This does not answer the question] ?

Reference no: EM132295200

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