The roles in the decision making unit

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Reference no: EM132290703

1. Which of the following is NOT one of the roles in the “Decision Making Unit” (DMU) discussed in this class?

manager

influencer

consumer

decider

purchaser

none of the above

evaluator

2. Which of the following concepts is a good example of a model that can be useful in the task of portfolio management?

the learning curve

the product life cycle

the 'Pyramid model' of the market

the Boston Consulting Group Matrix

the Family life cycle

all of the above

none of the above

3. “Gaps” in a perceptual map can represent:

A potential market opportunity

A combination of features for which there is no significant market

A lack of complete data about all competitors in the market

All of the above

None of the above

4. Scientific management and the management science perspective are basically the same thing ( true or false)

5. Frederick Taylor theorized that workers would be more productive if they had an incentive (true or false)

6. The Hawthorne studies showed that people will be more productive if they are made to feel useful and important ( true or false)

Reference no: EM132290703

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