Reference no: EM133254007
Unit 2 Marketing Essentials - BTEC Level 4 HND Diploma in Business
Assignment - The Roles and Responsibilites of Marketing
Learning Outcome 1: Explain the role of marketing and how it interrelates with other functional units of an organisation.
Assignment Brief: You are a new Marketing Executive of Company X (Choose a B2B company in Vietnam/ or UK to apply). The company has not had a Marketing Team since it was established as the Board of Director did not think Marketing department is important for the business development in the B2B industry. However, you need to build a strong Marketing team in order to achieve their business objective. A meeting is held next week to finalise this decision, your task is to prepare an individual report, which clarifies the important role of the Marketing function and its relationships with other functions of the company, in order to persuade the BOD to establish a Marketing department.
Essentially, the report will contain the following matters: (1) Definitions and the marketing concept; (2) The role of marketing; and (3) The interrelationships of functional units.
Structure of the Report:
1. General introduction of the company and the report.
2. An explanation of Marketing to clarify the functions of Marketing with BOD. Specifically, you need to explain the definition of Marketing and the Marketing functions, as well as Marketing management orientations. Also, you should clarify how the Marketing environment (Micro and Macro Environment) influences the roles and responsibilities of Marketing in a B2B company.
3. An explanation of the role of marketing and how this department helps the company to overcome issues and achieve the business objectives. Also, explaining the different roles of marketing within both a B2C and B2B context.
4. Demonstrate the interrelationships of Marketing with other functional units. Determine how Marketing department supports other departments and what are the potential conflicts between Marketing department and other departments of the organisation. Also, critically analyse and evaluate the importance of the marketing function and sort them base on the level of importance in B2B context. Good examples, statistics or data should be provided to justify the analysis.
A conclusion to summarize all the key findings and analysis must be presented