The role of the internet in building brands

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1. What do you see as the role of the Internet in building brands? How would you evaluate the Web site for a major brand-for example, Nike, Disney, or Levi's? How about one of your favorite brands?

2. Pick up a current issue of a popular magazine. Which print ad do you feel is the best, and which ad do you feel is the worst based on the criteria described in this chapter?

Reference no: EM131299698

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