The role of marketing-mix interactions

Assignment Help Marketing Management

Reference no: EM1398106 , Length: 700 words

Read the article Narayanan, S., Desiraju, R., & Chintagunta, P. K. (2004) 'Return on investment implications for pharmaceutical promotional expenditures: the role of marketing-mix interactions', Journal of Marketing, 68 (4), pp. 90-105. In working out your responses to the Discussion Question, you should choose examples from your own experience or find appropriate cases on the Web that you can discuss. Credit will be given for references you make to relevant examples from real companies. Discuss three potential problems facing a United States pharmaceutical manufacturer who decides to advertise in Europe. Are these problems different from those the manufacturer would encounter when advertising in Asia? Please include real life examples.

Word Count : 700 words

Attachment:- Return on Investment.pdf

Reference no: EM1398106

Questions Cloud

Article summary on statistical analysis : Research the topic of Job Satisfaction and provide a 1 page write-up of the research highlighting where statistical analysis is being used and why it's used.

Mean of the sampling distribution of ?-hat : Suppose n = 1000 persons are to be sampled from this population and the sample proportion of married persons (ρ-hat) is to be calculated. What is the mean of the sampling distribution of ρ-hat?

Describe formation-local government-ruling bodies of italy : How was Italy formed? How is Italian government estabilish? Describe the ruling bodies? How is local government organized? Who exerts more control over lives of Italians?

Anova test statistics for choclate bar example : The following data resulted from a taste test of two different chocolate bars. The first number is a rating of the taste, which could range from 0 to 5, with a 5 indicating the person liked the taste which could range from 0 to 5

The role of marketing-mix interactions : Return on investment implications for pharmaceutical promotional expenditures - the role of marketing-mix interactions

Determine the genetic risks for the children : A woman with facioscapulohumeral muscular dystrophy (FMD), an autosomal dominant trait, is seeking advice on having children. FMD does not run in her family.

Mean number of hamburgers sold at two locations : For a random sample of 12 days at the Downtown location, the mean number sold was 78.80 and the standard deviation was 14.25. At the .05 significance level, is there a difference in the mean number of hamburgers sold at the two locations?

Analysis of variance post hoc analysis : A seminar is given to three levels of managers (highlevel, midlevel, lowlevel).The facilitators believe the evaluations may vary with the audience.

Number of units produced on the night shift : A sample of 60 night shift workers showed that the mean number of units produced was 351. At the .05 significance level, is the number of units produced on the night shift larger?

User Account

All Pages