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THE ROLE OF MARKET REASEARCH...
Market research provides relevant data to help solve marketing challenges that a business will most likely face-an integral part of the business planning process. In fact, strategies such as channel selection and the use of intermediaries are impossible to develop without market research.
Consider and discuss the following questions:
Describe an example of a marketing channel in use by one of your favorite companies.
List and explain two major issues your company faces in managing the marketing channel.
If you were a marketing manager for your company, what kind of research would you do to improve the efficiency of this channel?
What role does it play in the regime now and how has this role developed over time
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Your task is to prepare a preliminary business report for Keith. Keith has an in-house style which he expects for business reports, so the main body of your report must be structured using the following headings.
Suggest a prevention policy or strategy that might decrease benefits or increase costs for the criminal, and therefore reduce the incentive of committing this type of crime.
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