The role of ict in a firm''s global marketing strategy

Assignment Help Other Subject

Reference no: EM131480417

Feedback details

The university policy is that you will receive prompt feedback on your work within 15 working days of the submission date. Exceptionally where this is not achievable (for example due to staff sickness) you will be notified as soon as possible of the revised date and the reasons behind the change.

Assignment Brief

Unit title must be included as a header/footer on every page.

Learning Outcomes

The completion of this assignment requires you to demonstrate the ability to:

- Demonstrate a critical understanding of the changing nature of the global business environment, buyer behaviour in a global context and the factors which influence the implementation of an organisation's competitive business strategy in a global context.

- Appreciate the use of Information technology and the internet in transforming global business by allowing firms to conduct e-commerce online and to integrate e-business capabilities in their global operations; apply a range of strategic business and financial tools and techniques available to plan and evaluate a global business operation.

Assignment: The role of ICT in a firm's global marketing strategy

The Task

According to Albaum et al (2016), one of the major technological impacts during the past decades on international (global) marketing has been through the internet. They point out that "all phases of business from purchasing through supply chain management through sales and payments / financing have been impacted" (p.335). However, the literature further stresses that while the internet poses tremendous opportunities for international / global marketing there are also several challenges. In their article published way back in 2003, Melewar& Smith (2003) stated that despite offering an unprecedented opportunities to organisations for their global marketing strategies, "the internet brings with it potential difficulties" (p.366).

Critique the current role of theinternetin the business environment of one of the countries in the Middle East. Then examine how ICT (information and communication technology) has impacted upon the marketing strategy and operations of a firm (organisation) of your choice. How hasthefirm (organisation) benefitedfrom (or hampered by, if at all) the current Internet service(such as government policy and programmes, the rate of broadband internet penetration, speed, access, support, cost, quality of service, etc.) available in the country? Finally, propose a set of recommendations that set out possible improvementsa) at country level, and b) at the firm (organisation) level that enables it to implement an ICTstrategy for an effectiveglobal marketing strategy.

In choosing a country - For obvious reasons the first choice is expected to be Oman. However, if for any reason you can't research Oman then select one from the following list only: Bahrain, Egypt, Jordan, Kuwait, Qatar, Saudi Arabia, or the United Arab Emirates.

Choosing a firm (organisation) would depend on the country you have chosen. If you have selected Oman then it is logical to discuss the firm / organisation you work for (if you find it appropriate for the task). Otherwise you can choose any other Omani firm / organisation. If you choose to research any of the other countries then the firm / organisation must be from that same country.

Reference no: EM131480417

Questions Cloud

Obtain quarterly data on the two time series : Suppose you have data on real GDP for Mexico and the USA. A priori, would you expect the two time series to be cointegrated? Why? What does trade theory.

How would you decide which is a better model : Estimate regression (16.1) using the logs of the variables and compare the results with those obtained in Table. How would you decide which is a better model?

Why you chose the given company and industry : Do not choose a company used as an example in a group presentation. Please include a brief explanation why you chose this company and industry.

Ethical issues to the cyber domain : Open source code (As an example, what if Appleâs iPhone source code used in mobile applications helped the government?)

The role of ict in a firm''s global marketing strategy : Critique the current role of theinternetin the business environment of one of the countries in the Middle East.

Deficiencies in the present way of doing things : What are the deficiencies in the present way of doing things? What are the weaknesses in the argument you are attacking?

Impact of browsers on web design : Due to the internal style sheets of some browsers, your Website may look different to someone who is using Firefox as opposed to Internet Explorer.

What is the essence of this ancient faith : What is the essence of this ancient faith? Is it a religion of peace or war? How does Allah differ from the God of Jews and Christians?

Impact on environmental health and safety : Visit the website www.federalregister.gov and select a proposed rule or recent final rule that has an impact on environmental health and safety.

Reviews

len1480417

5/1/2017 6:57:14 AM

The completion of this assignment requires you to demonstrate the ability to: • Demonstrate a critical understanding of the changing nature of the global business environment, buyer behaviour in a global context and the factors which influence the implementation of an organisation’s competitive business strategy in a global context. • Appreciate the use of Information technology and the internet in transforming global business by allowing firms to conduct e-commerce online and to integrate e-business capabilities in their global operations; apply a range of strategic business and financial tools and techniques available to plan and evaluate a global business operation.

len1480417

5/1/2017 6:57:02 AM

3. Conclusion: A clear, concise, and relevant conclusion (and recommendations where appropriate). A conclusion where the key points that have emerged from the discussion are summarised, implications and where further investigation may be appropriate are stated. 4. Presentation: Neat layout, and headings / sub-headings where appropriate. Clarity of expression (appropriate language, grammar, spelling, etc.). Length of the report should be 3,500 (+/-10%) without including the reference section. Word-count at the end of the report. No attachments / appendices allowed. Please note that the above does not necessarily provide you with the headings / subheadings to be used in your report. While generic headings such as ‘Introduction’, ‘Conclusion’, and ‘Recommendations’ would be appropriate and could be used in your report, other headings / subheadings would emerge from the issues you are researching. Headings / subheadings give a logical, sequential, and meaningful structure for your report.

len1480417

5/1/2017 6:56:57 AM

2. Addressing the question / topic: The main body of the report where the question is addressed. (This part may have a few sections / sub-sections). The key criteria here include: a. Research – evidence of systematic research approach, depth and breadth of research undertaken; application of some conceptual (theoretical / empirical) framework(s), etc. b. Analysis – well focussed on answering the question, depth and clarity of argument, evidence of critical engagement, organising / summarising collected information (e.g. in Tables, Graphs, trends, etc.); answering the questions/tasks fully. c. Scholarly practice – a proper referencing within the report (citations), employing appropriate International Business/ Global Marketing vocabulary, etc., the quality of the Reference section. (Harvard style of referencing).

len1480417

5/1/2017 6:56:52 AM

I want this assignment. Forward you the all materials for TCGCT assignment. If you need any further details, please let me know. Please send the price. While marking your assignment we will be looking for evidence for how well you have addressed the question / issues. The following part explains the key points you should consider in preparing your assignment. It is also important to review the specifications and guidelines outlined in your unit handbook, such as ‘Learning outcomes’ along with the ‘Assessment Criteria’, ‘the Assignment Strategy’, etc. 1. Introduction: A brief introduction that provides the purpose of the report or its objectives and how the report is structured. Interpreting the question - this ideally should be clear within the introduction along with background / context.

Write a Review

Required(*) Message

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

User Account

All Pages