The risks of using or not using the CSO arm of Quintiles

Assignment Help Operation Management

Reference no: EM132138832

Quintiles Transnational: Dennis Gillings founded Quntiles Transnational in 1982 when he realized that drug companies were great at inventing new medicines but not particularly good at analyzing the vast amounts of data that came out of clinical trials. He thought drug testing should be broken down into a series of standardized steps and he signed up a network of doctors interesting in enrolling patients in clinical trials. In the ten years leading up to 2010, Quintiles had conducted 4,700 trials on 2.7 million patients.

Quintiles also established a large contract sales organization (CSO) to support its pharmaceutical company clients. Large pharmaceutical companies, faced with cost pressures as well as the costs of maintaining their own sales forces, have increasingly turned to CSOs like the Innovex division of Quintiles, PDI Inc., or inVentive Health to provide variable cost “flex reps” as an alternative to adding the fixed cost they would incur if they added to their own sales forces. CSOs are widely used in therapeutic areas that require somewhat less scientific knowledge, like respiratory, dermatology, and lifestyle. The growth rate in contract sales and marketing was projected at 35% to 2015.

Question: What are the risks of using or not using the CSO arm of Quintiles.

Reference no: EM132138832

Questions Cloud

What unusual shape does the demand curve facing : Explain why if there is no formal or informal collusion in an oligopoly market firms are more likely to match a price cut by an individual firm.

Use case diagram for inventory and order system : Create a use case diagram for an inventory and order system. Create a state transition diagram that describes a changing state in the system.

How much money should you save annually : You are 20 years old, and you would like to have $1,000,000 in your retirement savings account when you are 60 years old. You need to start saving.

What would happen in the greater boston restaurant market : Suppose that a restaurant offering Ethiopian cuisine opened in Cambridge Ma. and became a great success. What would you predict would happen in the greater.

The risks of using or not using the CSO arm of Quintiles : What are the risks of using or not using the CSO arm of Quintiles.

Explain the challenges that modernization theory faces : Identify and explain some of the challenges that modernization theory faces When applied to Third World societies. What alternative theories have been promoted.

Discuss the specific negotiation skills : Discuss the specific negotiation skills that President Bush utilized in his one-way negotiation session with Saddam Hussein that he addressed in front

Do you think you might use the CSO capabilities of Quintiles : Assume you are the CEO of a pharmaceutical company. Do you think you might use the CSO capabilities of Quintiles? Why or why not?

Why does the government create monopoly power : Why does the government create monopoly power via its patent system, when elsewhere it spends millions trying to prevent the emergence of or regulate monopoly.

User Account

All Pages