The risk aversion scale for product usage indicate

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What does a higher score mean on the Risk Aversion scale for product usage indicate? ( my professor just give me this question and he said "find answer through internet searching)

- Answer the question

- What methodology was used to collect and analyze the data? Surveys

- Did the source collect the data?

- When was the data collected?

- Why was the data originally collected?

- How dependable is the data’s source (Malhotra 2012)?

Reference no: EM132286359

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