Reference no: EM13764570
Review Case "The rise and fall of Eastman Kodak: Will it survive beyond 2012?" located in the textbook. Assume that you have been hired by Kodak as a business consultant to recommend a new corporate-level strategy for the company to improve declining sales, increase profitability, and expand the company to the Cloud service industry.
Write a five to seven (5-7) page paper in which you:
1. Establish five (5) key objectives for Eastman Kodak that encompasses the operational, financial, human resource aspects of the business. Next, argue that each of the established objectives is essential to the success of the company within the Cloud service industry.
2. Analyze Kodak's horizontal and vertical integration strategy and determine the corporate level strategy that is more appropriate for the company to establish a competitive advantage in the Cloud service industry. Provide a rationale for the determination.
3. Determine five (5) ways in which pursuing a multi-business model based on diversification may increase profitability for the company. Provide at least two (2) examples of such use of a multi-business model from industry to support the rationale.
4. Recommend one (1) implementation strategy for Eastman Kodak that considers organizational design, strategic control systems, structure, and the type of organizational culture fitting for the organization and its new industry. Justify the recommendation.
5. Speculate on the way in which both the corporate-level strategy and the implementation strategy you recommended in Question 2 and Question 4 would support ethical business behaviors. Analyze the significant manner in which ethics, corporate social responsibility, and environmental sustainability impact the implementation of the strategies that you have recommended.
6. Use at least three (3) quality academic resources in this assignment.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.
- Include a cover page containing the title of the assignment. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities.
- Analyze a plan to implement a firm's strategy and manage the change from current operations.
- Assess how ethics, corporate social responsibility, and environmental sustainability impact strategy.
- Use technology and information resources to research issues in strategic management.
- Write clearly and concisely about strategic management using proper writing mechanics
|
Description of a business scenario
: Write a 200- to 300-word description of a business scenario, either real or fictional, that depicts each of the following forms of business organization: Joint-stock company
|
|
What role would the pmt function play in what-if analysis
: What role would the PMT function and the VLOOKUP function play in what-if analysis. Include in your answer an explanation of what what-if analysis and how those functions fit in with it. If you don't think these functions are really suited to wha..
|
|
Question regarding the enterprise resource planning
: Reflect on the readings for this module as well as those from previous modules when you consider this module's discussion question. In your response, take into account the time constraints on modern businesses in terms of time to market and demand..
|
|
Social force that could be useful to guide the decision
: Include any social force(s) that could be useful to guide the decision. Outline major philosophical arguments of the U.S. Supreme Court in such cases as Weeks v. United States and Mapp v. Ohio
|
|
The rise and fall of eastman kodak
: Review Case "The rise and fall of Eastman Kodak: Will it survive beyond 2012?" located in the textbook. Assume that you have been hired by Kodak as a business consultant to recommend a new corporate-level strategy for the company to improve declin..
|
|
What happened to megs father
: In the story "A wrinkle in time" by Madeleine L'Engle what happened to Meg's father? What does Mrs. Who say about Meg's father? How does meg feel about the townspeople's gossip with regard to her father?
|
|
Firewalls and risk management
: Firewalls are evolving into more sophisticated and advanced devices. Imagine you are working for a midsized organization whose 250 employees are located both remotely and in the corporate office in the U.S. The company specializes in providing mul..
|
|
Explain the applicable rules of law
: Identify the legal issue(s) for the questions, explain the applicable rules of law, and use the facts to reach a decision. You cannot receive full credit for an answer if it fails to discuss the law and to make a decision on the outcome of the ca..
|
|
Problem related to politics
: which branch of government has reponsibility for checking and balancing the one that you have selescted?Explain.
|